In a recent review of 17 websites, the Financial Services Authority found "mixed evidence in terms of the clarity, fairness and accuracy of the information given to customers" and warned consumers to check the cover they are receiving is right for them, and not just at the best price.
The regulator said it will follow up its report with visits to the companies involved and test whether the information they provide to consumers is appropriate.
Price is certainly uppermost in people's minds when looking for insurance. A Datamonitor found price was the number one criteria for people looking for insurance in 2007. After being bombarded with advice from the media and consumer groups to shop around for financial products, clearly the message is getting through.
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